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Global Marketing Trends

How to Stay Up-to-Date with the Latest Marketing Trends

  • 27/01/2023
  • in Global Marketing Trends
Marketing is an ever-changing landscape, with new technologies, consumer behavior, and industry trends emerging constantly. As a marketer, staying up-to-date with the latest marketing trends is crucial to remain competitive and relevant in your industry. In this article,

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Gen Z or Zoomers

Marketing to Gen Z: Understanding the Habits and Preferences of the Next Generation of Consumers

  • 14/10/2022
  • in Global Marketing Trends
Generation Z, also known as Gen Z or Zoomers, is the cohort of individuals born between 1997 and 2012. As the first true digital natives, Gen Z has grown up in a world of smartphones, social media, and instant gratification. It has led to a distinct set of habits and

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